How I Sell Your Home

Communication

Education - Keep you educated and up-to-date on listing and selling market conditions in your area. You will receive weekly updates.

Keeping you Informed - Provide updates on all activity regarding your home: agent showings, open house attendance, agent tours, sign inquiries, etc.

Preparing Your Home For Sale

Home Preparation - Suggest constructive changes to your home to make it more appealing, and a sale more likely.

Home Staging - Present you with professional advice on making your home “model” ready to sell for the highest possible value.

1) Clean. Nice angled vacuum lines and gleaming windows speak to a potential buyer. It shows you take care of your home.

2) Smells Good. People buy homes on emotions and your five senses are a direct path to your brain.

3) Color. Update yourself on the latest color trends. Paint, throw pillows, flowers, get hip to hues.

4) Make Space. Reduce, organize, upscale and edit all the home’s space. Closets and storage, too.

5) Clear a Path. Make sure traffic patterns, entrances and exits are spacious. Create a concise walking path for potential buyers, remember there will probably be 3-5 people.

6) Lovely Layout. From landscape to furniture placement, visit a model home and take notes for a good flow. Create curb appeal with potted flowers. Make rooms function and buyers will envision themselves in the space.

7) Set the Mood. Create ambiance and character. Soft music, lights, candles, fresh florals. Don’t over do it!

List And Advertise Home

Internet

1) List home on Multiple Listing Service with professional photos.

2) List home on various real estate websites. Zillow, Craigslist, Google, Yahoo, TourFactory, Realtor, Homes, Oodle, Truilia….and many many others.

3) List home on my personal website www.BoiserealestateDawnMitchell.com and www.johnlscott.com/dawnmitchell. John L Scott’s website offers interactive street map.

4) Virtual tour on TourFactory which feeds to hundreds of websites.

5) E-mail listing to the MLS realtors and my sphere. I search the MLS for agents looking for homes that match your criteria. I market to past and present clients via e-mail and monthly newsletter, which your home will be featured. Social networking. I am a member of the RELO relocation team. Your home will be marketed to over 700 member companies and over 90,000 agents across the nation.

Print

1) Create color fliers with the major amenities of your home.

2) Send out “Just Listed” postcard to immediate neighbors.

3) 1.Create a personalized listing book with CC&R’s, property disclosure, school info, community info and other statistics.

Advertising

1) Install a professional “For Sale” sign with flier box.

2) Install an electronic lock box. This will track every realtor who shows your property.

3) Schedule a Broker Tour luncheon open to the realtors.

4) Schedule an Open House open to the public.

5) Direct mail.

6) E-mail blast newsletter featuring your home.

Making The Transaction

Track Buyers. After each showing you will receive honest feedback directly from the realtor; to you in real time online.

Potential Buyer Motivation. Follow-up with all agents who have shown your home to promote the sale.

Be on-call for buyers and realtors! I work 24-7. I always answer my phone, any day of the week.

Schedule appointments to show your property.

Potential Buyer Evaluation. Ensure that any offers from buyers are pre-qualified and capable of closing on the purchase.

Negotiations. Represent you in the contract negotiations with buyers to help generate the highest selling price.

Manage the Closing. Coordinate escrow, financing and closing activities. Schedule inspections, appraisals, walk-thru, etc.

AHS Warranty. Provide a free home warranty through the duration of the listing period.

THE FIVE RIGHTS

The Right Website. John L Scott is the most used real estate website in the Northwest. Your home will be presented as its own web pate allowing your home to be searched by a JLS line number, street address or agent. The key to this process is making your home look like a Gem on the web with professional photos and virtual tours.

The Right Street Appeal. The first impression is so important to get the buyers into your home. Once inside the true emotional power meeting the needs of the buyer will take over at this time.

The Right Interior. Once the home buyer has entered your home, the condition and homey feeling of your home has to shine. You need to be gone during the showing and have it in top marketing condition. Clean and fresh smelling at ALL times.

The Right Price. In today’s competitive marketplace with numerous short sales and foreclosures marketing a home has many challenges. Your home needs to be in the condition and with the right price as if it waas for a buyer in the moment of time. If the buyer only has 24 hours to choose a home, your home needs to be that home for that moment.

The Right Agent. Your agent needs to be the right agent to help you prepare, price and demonstrate your home for a sale. The agent also needs to be a powerful negotiator to negotiate the best price for you. They must have knowledge, confidence and experience to deal with the tough real estate market and today’s buyers.

I have been a top producer in the real estate market year after year. I have received gold and platinum awards proving I am the hard working, dedicated, self motivated realtor for you!